These types of evaluations can be used in a variety of situations. Here are several examples for when a SWOT analysis would be beneficial:

• When deciding on a new hire
• When designing a new product
• When reviewing performance of a team or group
• When reviewing performance of an individual
• When evaluating an audience or market
• When analyzing a product for improvement
• When analyzing a process for inefficiencies
• When deciding where or how to focus resources
• When determining your personal effectiveness in a role
• When determining your strengths for a new role